Visual Strategy Template: Mindful Voices – Every Mind Matters 1. Campaign Name: Mindful Voices 2. Slogan: Every Mind Matters 3. Purpose: The "Mindful Voices: Every Mind Matters" campaign is designed to raise awareness about mental health, break down stigma, and foster open, supportive conversations. By sharing authentic personal stories, offering practical wellness tips, and providing accessible mental health resources, the campaign empowers individuals to share their experiences and feel validated while creating a safe, inclusive space for dialogue and connection. It aims to educate the public through reliable information and self-care strategies, ultimately shifting perceptions toward empathy and understanding, reducing judgment, and making a lasting, positive impact on how society views and supports mental health. 4. Target Audience: * Young adults (18-35) who are active on social media and open to conversations about mental health. * Individuals struggling with mental health challenges who seek support and validation. * Mental health advocates, educators, and professionals looking for engaging and shareable content. * General audiences interested in wellness and self-care practices. 5. Brand Personality & Tone: * Empathetic: Warm, kind, and understanding in messaging. * Authentic: Real stories, genuine interactions, and human-centered visuals. * Encouraging: Uplifting and motivating, providing hope and actionable advice. * Inclusive: Emphasizing diversity and ensuring everyone feels represented. 6. Visual Style: * Color Palette: * Soft Blue (#A3C1DA) – Calmness and trust * Warm Beige (#F6E7D7) – Comfort and approachability * Gentle Green (#A8D5BA) – Growth and healing * Lavender (#C8A2C8) – Reflection and self-care * Light Gray (#F0F0F0) – Neutral and clean background * Typography: * Headlines: Modern sans-serif (Montserrat, Open Sans) * Accents: Handwritten script (Pacifico, Amatic SC) for personal and emotional touch * Body Text: Easy-to-read sans-serif (Lato, Roboto) for accessibility * Imagery & Aesthetic: * Soft, natural lighting with warm, calming tones. * Candid portraits of diverse individuals expressing emotions. * Textured elements like watercolor washes and gentle gradients. * Minimalist layouts focusing on clarity and emotional connection. 7. Content Formats & Platform-Specific Approaches: * Instagram & Facebook (Static & Carousel Posts, Reels, Stories): * Personal stories from real people about their mental health journey. * Wellness tips in an aesthetically pleasing infographic format. * Interactive Q&A and community engagement polls. * Reels with short, motivational messages and calming visuals. * TikTok (Short-Form Video Content): * 10-15 second videos featuring wellness challenges, mindfulness exercises, and affirmations. * User-generated content encouraging people to share their self-care routines. * Influencer collaborations with mental health advocates. * Twitter/X (Short Text Posts & Threads): * Daily affirmations and mental health awareness tweets. * Conversation starters encouraging people to discuss their experiences. * Live Twitter chats and Q&A sessions with mental health professionals. * YouTube & LinkedIn (Long-Form Content & Thought Leadership): * Deep-dive videos on mental health topics with experts. * Personal testimonials highlighting recovery and resilience. * Professional articles and infographics focusing on workplace mental wellness. 8. Sample Campaign Concepts: * “Your Story Matters” – Encourages people to share personal mental health journeys through storytelling visuals and engagement-driven captions. * “Wellness Wisdom” – A weekly content series with simple, practical self-care tips presented in an elegant infographic style. * “Mindful Moments” – A short-form video series highlighting small, everyday moments that contribute to better mental well-being. 9. Call-to-Action (CTA): * “Join the conversation. Share your #MindfulMoment.” * “Every mind has a story. What’s yours?” * “Follow for daily mental wellness inspiration and support.”